Glow In The Dark
The Jewish Brand Reimagined
Glow in the Dark is a global storytelling studio that uses film, television, gaming, and digital media to reshape how the world sees Jews. Comprised of leading figures from Hollywood, Broadway, and the gaming industry, we partner with top creators to embed authentic Jewish identity and shared Judeo-Christian values into mainstream media. The same way brands integrate into culture: subtly, strategically, and powerfully.
Alongside our studio work, Glow in the Dark maintains the ability to receive tax deductible contributions that support programs and activities which sit outside commercial production. These funds allow us to run cultural and social campaigns, commission work from emerging Jewish artists, and create positive content that strengthens understanding and visibility in moments when a traditional film or series is not the right medium. This channel gives supporters a way to back the broader creative ecosystem while the studio focuses on developing and producing our commercial slate.
About Us
A Cultural Studio
Why It Matters
When the only stories told about Jewish people are headlines and stereotypes, misunderstanding grows. We change that. Through films, shows, social media and games, we share authentic stories that build empathy and connect us all.
Moving the Culture
When entertainment moves the needle
Following Top Gun Maverick, the U.S. Navy experienced a 400% surge in online recruiting inquiries and the first film drove a 40% spike in Ray-Ban aviator sales, showing the power of story to change behavior.
Will & Grace brought openly gay characters into primetime, using humor and friendship to normalize LGBTQ+ lives and shift public opinion. In the era before "Will & Grace" premiered, public support for gay marriage stood at a mere 27%...
…by the time "Modern Family" concluded, that figure had skyrocketed to a solid majority of nearly 70%
